应用型人才培养视角下商务英语写作教学的问题及对策研究  

On Problems and Countermeasures of Business English Writing Teaching from the Perspective of Application-Oriented Talents Cultivation

作　　者：盛美娟[1] 王姗 Sheng Meijuan;Wang Shan(School of Foreign Languages,Yantai University,Yantai Shandong 264005;School of English and International Studies,Beijing Foreign Studies University,Beijing 100089)

机构地区：[1]烟台大学外国语学院,山东烟台264005 [2]北京外国语大学英语学院,北京100089

出　　处：《对外经贸》2020年第7期118-121,共4页FOREIGN ECONOMIC RELATIONS & TRADE

基　　金：山东省社科规划项目“山东省文化创意人才培养开发机制创新研究”(10CJGZ46);山东省研究生教育质量提升计划烟台大学校级项目(专利翻译教学案例库)的阶段性成果。

摘　　要：商务英语写作教学具有很强的应用性和知识的综合性,对于提高学生的就业能力和商务领域的职业发展有很大的帮助。现有的商务英语写作教学存在很多的问题与不足,不能满足应用型人才培养的需要,主要体现在商务知识、跨文化意识以及逻辑基础训练的缺失。要提高教学效果,需要聚合学校、教师和学生的合力,优化课程设置,扩展商务知识储备;改进教学模式、丰富教学内容;加强师资培训,提升教师的专业水平;推进考学结合,激发学生的学习兴趣。Business English writing teaching,with a strong application and comprehensive knowledge,is very helpful to improve students’employment and career development in the business field.However,there are many problems and deficiencies in the current business English writing teaching,which can not meet the needs of the cultivation of application-oriented talents,which is mainly reflected in the lack of business knowledge,crosscultural awareness and logical training.To improve the teaching effects,it is necessary to gather the joint efforts of schools,teachers and students,optimize the curriculum and expand the business knowledge reserve,improve the teaching model and enrich the teaching content,strengthen the training of teachers and enhance their professional level,and stimulate students’interest in learning.

关 键 词：商务英语写作教学 跨文化意识 逻辑训练 

分 类 号：G640[文化科学—高等教育学]