电子商务背景下的企业营销模式创新  

An Innovation Research of Enterprise Marketing Model Under the Background of Electronic Commerce

作　　者：刘莹[1] 李亚斌[1] 周霞霞[1] 程玛 LIU Ying;LI Yabin;ZHOU Xiaxia;CHENG Ma(Faculty of Business,Kunming Metallurgy College,Kunming 650033,China)

机构地区：[1]昆明冶金高等专科学校商学院,云南昆明650033

出　　处：《昆明冶金高等专科学校学报》2020年第2期94-98,共5页Journal of Kunming Metallurgy College

摘　　要：电子商务背景下企业如何做好营销创新值得思考。分析社会经济发展背景和企业现实案例,探索在电子商务背景下企业营销模式创新路径,提出企业应当以客户为中心,以技术发展为逻辑,以价值创造为核心进行合理的创新。In recent years,under the background of e-commerce,how to do a good job in marketing has become a problem worth thinking about.Through the study and analysis of a large number of social and economic phenomena and practical cases of enterprises,this paper explores the innovation path of enterprise marketing mode in the context of e-commerce,and puts forward that enterprises should take customers as the center,technological development as the logic,and value creation as the core for reasonable innovation.

关 键 词：电子商务 创新研究 客户价值创造 

分 类 号：F713.365[经济管理—产业经济]