技术标准化创新生态系统如何推动销售增长  

How does technology standardization innovation ecosystem promote sales growth

作　　者：张运生[1] 陈祖琼 ZHANG Yun-sheng;CHEN Zu-qiong(Business School,Central South University,Changsha 410083,China)

机构地区：[1]中南大学商学院,湖南长沙410083

出　　处：《科学学研究》2020年第7期1317-1324,共8页Studies in Science of Science

基　　金：国家自然科学基金面上项目(71774177,71373074)。

摘　　要：以技术标准为纽带构建创新生态系统,有助于促进系统内协作R&D,优化资源配置,进而提供创新生态系统价值共创的新路径。研究从"产品市场-技术市场"双维联合分析视角,探讨了中国信息产业上市公司营造技术标准化创新生态系统推动企业销售增长的深层次机理。研究发现:营造技术标准化创新生态系统与企业核心技术开发及产品营销行为具有显著的耦合效应。高科技企业营造技术标准化创新生态系统,有助于完善技术依存体系,激发同一技术范式的直接网络效应,推动本企业核心技术向产品转化;技术标准化创新生态系统还通过协调互补配套产品技术关系,激发间接网络效应,有助于强化企业的产品营销效果,推动企业销售增长。Creating innovation ecosystem with technology standard as a link helps promote collaborative R&D and optimize resource allocation within the system,which provides a new path for value co-creation of firms in the innovation ecosystem.Analyzing from the two-dimensional of"product market-technology market",this paper wants to explore the deep-seated mechanism between China’s information industry listed firms’strategy of creating the technology standardization innovation ecosystem and their sales growth.The study found that creating technology standardization innovation ecosystem significantly couples with the firm’s strategy of core-technology development and marketing behavior.Hi-tech firms create technology standardization innovation ecosystem,which would improve their technology-dependent system,stimulate the direct network effect under the same technology paradigm,and then make the firms’core-technology transform to accepted products in the market.The technology standardization innovation ecosystem also helps stimulate indirect network effect by coordinating the development of complement technologies,which contributes to strengthen the firms’marketing effect and then promotes sales growth.

关 键 词：技术标准化 创新生态系统 网络效应 兼容性 

分 类 号：F273.1[经济管理—企业管理]