互联网+视角下食用菌生态包装视觉设计  

Visual Design of Edible Fungi Ecological Packaging from the Perspective of Internet Plus

作　　者：李瑞 LI Rui(School of Art and Design,Guangzhou Business School,Guangzhou 511363,China)

机构地区：[1]广州商学院艺术设计学院,广东广州511363

出　　处：《中国食用菌》2020年第6期123-125,共3页Edible Fungi of China

基　　金：2019年广州商学院教研教改项目(2019XJJXGG07)。

摘　　要：产品包装会直接影响消费者对产品的第一印象。食用菌产业在近年来发展态势良好,拥有广阔的市场前景,在消费者对其逐渐增加了解的同时,食用菌企业也时刻关注行业发展动态及国家对其提出的具体发展要求。生态、绿色、健康,已经成为当前食用菌食品包装设计的核心理念。且在"互联网+"理念与食用菌产业不断加深融合的发展背景下,食用菌生态包装视觉设计成为包装设计中的重要课题。通过分析互联网+视角下的食用菌生态包装视觉设计活动,从设计现状和设计改进要点出发进行深入探讨。Product packaging will directly affect consumers’first impression of a product.In recent years,the edible fungi industry has developed well and has a broad market prospect.At the same time that consumers have gradually increased their understanding,edible fungi companies were always concerned about the development of the industry and the specific development requirements of the state.Ecology,greenness,and health have become the core concepts of current edible fungi food packaging design.And in the context of the development of the internet plus concept and the continuous deepening of the edible fungi industry,the visual design of edible fungi ecological packaging has become a key issue in packaging design.When analyzing the visual design activities of edible fungi eco-packaging from the perspective of internet plus,the current status of design and the main points of design improvement were discussed in depth.

关 键 词：食用菌 互联网+ 生态包装 视觉设计 

分 类 号：S646.9[农业科学—蔬菜学]