食用菌产品包装设计与品牌塑造的关系  

The Relationship Between Packaging Design and Brand Building of Edible Fungi Products

作　　者：王柯 陈晨[2] WANG Ke;CHEN Chen(School of Animation,Jinling University of Science and Technology,Nanjing 211169,China;School of Art,Jinling University of Science and Technology,Nanjing 211169,China)

机构地区：[1]金陵科技学院动漫学院,江苏南京211169 [2]金陵科技学院艺术学院,江苏南京211169

出　　处：《中国食用菌》2020年第6期246-248,共3页Edible Fungi of China

基　　金：2019年度江苏省现代教育技术研究课题(2019-R-71188)。

摘　　要：包装是现代加工产品品牌塑造的重要组成部分,对产品的品牌塑造有着至关重要的作用,但当前的产品包装和品牌塑造却存在较多问题。通过以食用菌产品的包装设计和品牌塑造为探究对象,优秀的食用菌产品的包装设计对其产品的品牌塑造和产业发展有积极影响。Packaging is an important part of brand building of modern processed products.Packaging plays an important role in brand building of products,but there are many problems in current product packaging and brand building.By exploring the packaging design and branding of edible fungi products,we found that better packaging design of edible fungi products has positive influence for the branding of edible fungi products and industrial development.

关 键 词：食用菌 产品包装设计 品牌塑造 

分 类 号：S646.9[农业科学—蔬菜学]