新媒体时代中国族际政治传播的价值取向及现实挑战  

The Value Orientation and Realistic Challenge of China’s Interethnic Political Communication in the New Media Era

作　　者：李彦冰[1] LI Yan-bing(Beijing Union University,Beijing 100101,China)

机构地区：[1]北京联合大学,北京100101

出　　处：《贵州师范大学学报（社会科学版）》2020年第4期34-41,共8页Journal of Guizhou Normal University(Social Sciences)

基　　金：国家社科基金课题“多民族背景下中国国家形象内部生成机制与传播研究”(17BXW047)的阶段性成果。

摘　　要：族际政治传播是指多民族国家内部各民族之间政治信息的传递、流通、扩散及效果,它具有横向性、内生性和非制度性特征。多民族国家内的族际政治传播作为特殊的政治传播活动具有鲜明的价值诉求。中国作为多民族统一的社会主义国家,其族际政治传播应该遵循如下原则:一是族际政治传播应服务于族际政治整合的根本目的;二是秉持“求同存异”与“多元一体”的原则;三是族际政治传播应以有利于国家形象的内部生成为指向。但新媒体的迅猛发展给族际政治传播的如上原则提出了挑战,新媒体的技术赋权重构族际关系,扩大各民族的资源获取能力和社交范围,这同时使得传播内容更加多元化,与民族有关的外部有害思潮也更易于通过新媒体平台渗入族际政治传播中,所有这些挑战均会影响族际政治传播的价值取向。Ethnic political communication refers to the transmission, circulation, diffusion and effect of political information among different ethnic groups in a multi-ethnic country. It has horizontal, endogenous and non-institutional characteristics. As a special political communication activity, the inter-ethnic political communication in a multi-ethnic country has distinct value appeal. As a socialist country with multi-ethnic unity, China’s interethnic political communication should follow the following principles: first, the interethnic political communication should serve the fundamental purpose of interethnic political integration;second, it adheres to the principles of "seeking common ground while reserving differences" and "integrating multiple elements". Third, the inter-clan political communication should be oriented to the internal development of national image. But the rapid development of new media to the spread of ethnic political challenges as principle, empowerment reconstructing relations between new media technology, on expanding our scope of resource acquisition ability and social of all ethnic groups, it also makes the contents more diversified, external harmful trends related to the nation and easier to spread through new media platforms into ethnic politics, all these challenges will affect the value orientation of ethnic political communication.

关 键 词：新媒体 族际政治传播 多民族国家形象 价值取向 

分 类 号：G206[文化科学—传播学]