工业互联网平台使用意愿影响因素研究——基于改进UTAUT模型  

Research on Influencing Factors of Intention to Use Industrial Internet Platform:Based on Improved UTAUT Model

作　　者：郑勇华 孙延明[3] 朱建华 Zheng Yonghua;Sun Yanming;Zhu Jianhua(School of Business Administration,South China University of'Technology,Guangzhou 510641,China;School of Communication,Guizhou Minzu University,Guiyang 550025,China;Guangzhou University,Cuangzhou 510006,China)

机构地区：[1]华南理工大学工商管理学院,广东广州510641 [2]贵州民族大学传媒学院,贵州贵阳550025 [3]广州大学,广东广州510006

出　　处：《科技管理研究》2020年第14期123-130,共8页Science and Technology Management Research

基　　金：国家自然科学基金项目“基于复杂系统视角的服务型制造信息系统鲁棒运作机理与度量研究”(7157072);贵州民族大学专项基金项目“基于AMOS方法社交媒体激励机制研究”(GZSKLLH2019YB16)。

摘　　要：为深入理解制造企业接受和采用工业互联网平台的显著影响因素,基于整合技术接受和采用理论(UTAUT),并引入价值共创理论和感知风险理论,构建工业互联网平台使用意愿影响因素理论模型。以来自珠三角地区的245份制造企业的问卷调研数据为研究样本,运用结构方程模型进行实证分析。研究结果表明:绩效期望、社会影响、价值共创功能显著正向影响企业对工业互联网平台使用意愿,感知风险显著负向影响企业对工业互联网平台使用意愿,便利条件及努力期望对企业对工业互联网平台使用意愿影响并不显著。In order to deeply understand the significant influencing factors of manufacturing enterprises’ acceptance and adoption of industrial Internet platforms, based on the theory of integrated technology acceptance and adoption(UTAUT), and introducing value co-creation theory and perceived risk theory, a theoretical model of influencing factors of industrial Internet platform willingness to use is constructed. Empirical results show that, performance expectation, social impact and value co-creation function have significant positive effects on the intention to use industrial internet platform of enterprises, while perceived risk has significant negative effects on the intention to use industrial internet platform of enterprises, convenience and effort expectation have no significant impact on the intention to use industrial internet platform of enterprises.

关 键 词：工业互联网平台 整合技术接受和采用理论(UTAUT)模型 价值共创 感知风险 使用意愿 

分 类 号：F424[经济管理—产业经济] F49