新媒体使用行为对大学生主流意识形态认同的影响——基于全国18所高校大学生的实证分析  

The Influence of New Media Usage Behavior on the Mainstream Ideology Identity of University Students——Based on the Empirical Analysis of 18 Universities in China

作　　者：张平[1,2] 张卫良[1,2] Zhang Ping;Zhang Weiliang

机构地区：[1]深圳职业技术学院医护学院 [2]中南大学马克思主义学院

出　　处：《新媒体与社会》2020年第1期141-155,共15页New Media and Society

基　　金：2018年教育部人文社科研究专项(高校思想政治工作)“新媒体环境下大学生社会主义意识形态认同教育的亲和力及提升路径研究”研究成果(编号:18JDSZ3046);2017年深圳职业技术学院党建与思政研究重点课题“新媒体环境下当代思潮对高校师生价值观的影响研究”(801722z31008)。

摘　　要：以全国18所高校的3108名大学生为研究对象,调查了其新媒体使用行为(依赖度),主流意识形态广义的认同度(知晓度、认同度和践行度),结果显示大学生新媒体使用依赖度的四个维度社交互动、信息获取、自我表达、娱乐休闲依赖度得分分别为1.64±1.22、1.80±1.31、1.42±0.89、1.77±1.82;大学生对主流意识形态广义认同度的三个指标知晓度、认同度、践行度得分分别为1.77±0.50、2.57±0.60、2.16±0.59;以大学生新媒体使用依赖度的四个维度为自变量,以大学生对主流意识形态广义认同度的三个指标知晓度、认同度、践行度为因变量进行多元回归分析,结果显示信息获取、自我表达对知晓度有正性影响,社交互动、自我表达对主流意识形态的认同度具有正性影响,社交互动、自我表达对主流意识形态的践行度具有正性影响,休闲娱乐对知晓度、认同度、践行度均有负性影响。This study takes 3108 college students from 18 universities in China as the research object.Survey its new media use behavior(dependence),mainstream ideology in a broad sense of identity(awareness,identity and practice),the results showed that the scores of social interaction,information acquisition,self-expression and recreational and leisure dependence were1.64±1.22,1.80±1.31,1.42±0.89 and 1.77±1.82.The scores of the students’awareness,recognition and practice of the three indicators of the broad sense identity of the mainstream ideology were 1.77±0.50、2.57±0.60 and 2.16±0.59.Taking the four dimensions of college students’dependence on the use of new media as independent variables and the three indices of college students’general identity to the mainstream ideology as dependent variables,this paper makes a multiple regression analysis.The results show that information acquisition and self-expression have a positive impact on awareness.Social interaction and self-expression have a positive impact on the identity and practice of the mainstream ideology.Leisure and entertainment have a negative impact on the awareness,identity and practice of the mainstream ideology.

关 键 词：新媒体 大学生 主流意识形态 价值认同 回归分析 

分 类 号：G641[文化科学—高等教育学] G206[文化科学—教育学]