川粤非物质文化传播比较研究——“蜀风雅韵”与“粤韵风华”  

Comparative Study on Spreading of Intangible Culture between Sichuan and Guangdong

作　　者：曾衍文[1] ZENG Yan-wen(School of Tourism Business,Guangzhou Panyu Polytechnic,Guangzhou 511483,China)

机构地区：[1]广州番禺职业技术学院旅游商务学院,广东广州511483

出　　处：《佛山科学技术学院学报（社会科学版）》2020年第4期33-37,共5页Journal of Foshan University(Social Science Edition)

基　　金：广东省哲学社会科学“十三五”规划2017年度项目(GD17XWW01);广东省教育科学“十三五”规划2019年度高校哲学社会科学专项研究项目(2019GXJK122)。

摘　　要：地方戏剧文化是我国重要的非物质文化遗产,川剧和粤剧均为地方特色鲜明的非物质文化遗产剧种,深受国内外观众喜爱。基于传播学理论的“7W”模式,对川剧和粤剧在传播目的、环境、主体、内容、媒介、受众和效果等7个维度的传播学要素进行对比分析,可以看到,广东非遗传播可借鉴“蜀风雅韵”进行川剧传播的做法,强调以展示和传播为目的进行节目设计和演出;增加以沟通为目的的非遗双语介绍;通过整合资源打造非遗项目综合体验区。Local opera culture is an important intangible cultural heritage in China.Sichuan Opera and Cantonese Opera are both intangible cultural heritage full of local specialty,which are deeply loved by domestic and foreign audiences.Based on the“7W”model of communication theory,a comparative analysis is made between Sichuan Opera and Cantonese Opera from seven perspective of communication,including communication purpose,environment,disseminator,content,media,audience and effect,in order to explore the effective broadcast means for Sichuan Opera,Cantonese Opera and other intangible cultural heritages in China,so as to further promote the dissemination of China local operas and intangible cultural heritage at home and abroad.

关 键 词：非物质文化遗产 川剧 粤剧 传播学 对比分析 

分 类 号：G122[文化科学]