地域文化与北京农业会展融合的创新机制与发展对策  

Innovation Mechanism and Countermeasures of Integration of Regional Culture and Beijing Agricultural Exhibition

作　　者：李艳婷[1] LI Yan-ting(Beijing Vocational College of Agriculture,Beijing 102442)

机构地区：[1]北京农业职业学院,北京102442

出　　处：《安徽农业科学》2020年第16期232-235,239,共5页Journal of Anhui Agricultural Sciences

基　　金：北京农业职业学院人文社科研究项目(XY-SK-19-01)。

摘　　要：在乡村振兴战略的背景下,北京的农业会展近些年发展迅速并且在发展区域农业会展和国际性盛会上趋势明显。地域文化在助推动农业会展发展中发挥着不可替代的作用,因此,结合北京农业会展的现状和特点,研究地域文化融入农业会展发展的作用机制与创新驱动模型,不仅有助于深入理解二者的逻辑关系,而且更有利于从深层次把握农业会展的管理和运营。同时,深入探寻地域文化与农业会展结合的途径与方法能够从宏观和微观运作上提高会展质量,进而促进各产业的提质升级。In the context of the rural revitalization strategy, Beijing’s agricultural exhibition developed rapidly in recent years, especially in the development of regional agricultural exhibition and international fair. Regional culture plays an irreplaceable role in promoting the development of agricultural conference and exhibition. Therefore, based on the current situation and characteristics of Beijing agricultural conference and exhibition, this paper studies the mechanism and innovation-driven model of regional culture integrating into the development of agricultural conference and exhibition, it not only helps to understand the logical relationship between the two, but also helps to grasp the management and operation of agricultural exhibition from a deeper level. At the same time, a thorough exploration of the ways and means of combining regional culture with agricultural exhibition can improve the quality of the exhibition from the operation of the macrocosm and microcosm, and thus promote the upgrading of the quality of various industries.

关 键 词：地域文化 融合 农业会展发展 创新驱动模型 

分 类 号：F713.83[经济管理—广告]