主动还是被动:企业环保战略与绿色技术创新  

Positive or Passive:Enterprise Environmental Protection Strategy and Green Technology Innovation

作　　者：袁文融 杨震宁[1] Yuan Wenrong;Yang Zhenning(Business School,University of International Business and Economics,Beijing 100029,China)

机构地区：[1]对外经济贸易大学国际商学院,北京100029

出　　处：《技术经济》2020年第7期27-34,共8页Journal of Technology Economics

基　　金：教育部人文社会科学研究规划基金“中国企业的开放式创新研究:边界依赖、技术环境变迁与技术战略”(20YJA630080);北京市社会科学基金一般项目“在京IJVs控制权动态演进管理决策形成机制与多重效应研究”(19GLB019);对外经济贸易大学惠园杰出青年学者资助项目“中国企业的开放式创新:基于‘竞合’关系与制度环境视角”(19JQ02)。

摘　　要：以广东地区265家民营企业为样本,从利益相关者理论的视角考察了环保战略对绿色技术创新效益的影响以及企业议价能力与自然环境动荡的权变效应。主要结论包括:①企业制定主动型或被动型环保战略与绿色技术创新外部效益具有U型关系;②企业的议价能力可以正向调节被动型环保战略与绿色技术创新外部绩效的U型关系;③企业所处自然环境的动荡可以正向调节主动型环保战略与绿色技术创新外部绩效的U型关系。Taking 265 private enterprises in Guangdong as samples,the impact of environmental protection strategy on green technology innovation efficiency and the contingency effect of bargaining power and natural environment turbulence from the perspective of stakeholder theory were studied.The results show as follows.There is a U-shaped relationship between the active or passive environmental protection strategy and the external benefits of green technology innovation.The bargaining power of enterprises can positively moderate the U-shaped relationship between the passive environmental protection strategy and the external performance of green technology innovation.The turbulence of the natural environment of enterprises can positively moderate the active environmental protection strategy and green technology innovation U-shaped relationship of external performance.

关 键 词：环保战略 绿色技术创新 利益相关者 议价能力 自然环境动荡 

分 类 号：F272.3[经济管理—企业管理]