分析中小企业网络营销的问题和解决措施  

Analysis of the Problems of Network Marketing of Small and Medium-Sized Enterprises and the Solutions

作　　者：李生德 LI Sheng-de(Beijing Ruowei Information Technology Co.,Ltd.,Beijing 100000,China)

机构地区：[1]北京若为信息技术有限公司,北京100000

出　　处：《中小企业管理与科技》2020年第21期101-102,共2页Management & Technology of SME

摘　　要：新时期下,互联网技术的发展为我国中小企业营销活动的开展提供了新的机遇,越来越多的中小企业开始应用网络手段进行营销。基于此,论文就网络营销的内涵以及中小企业网络营销的问题和解决措施方面进行了分析。In the new era,the development of internet technology provides a new opportunity for the marketing activities of small and medium-sized enterprises in China.More and more small and medium-sized enterprises began to use network means for marketing.Based on this,this paper analyzes the connotation of network marketing and the problems and solutions of the network marketing of small and medium-sized enterprises.

关 键 词：中小企业 网络营销 问题 解决措施 

分 类 号：F274[经济管理—企业管理] F276.3[经济管理—国民经济]