电商视角下中国水产品物流发展现状及趋势  

Current Situation and Trend of China’s Aquatic Products Logistics Development from the Perspective of E-commerce

作　　者：耿瑞[1] 王宇光[1] 马林 孔晔晗[2] 张溢卓 刘龙腾[1] Geng Rui;Wang Yuguang;Ma Lin;Kong Yehan;Zhang Yizhuo;Liu Longteng(Chinese Academy of Fishery Sciences,Beijing 100141;Agricultural Information Institute of CAAS,Beijing 100081)

机构地区：[1]中国水产科学研究院,北京100141 [2]中国农业科学院农业信息研究所,北京100081

出　　处：《农业展望》2020年第6期103-109,共7页Agricultural Outlook

基　　金：中国水产科学研究院院本级基本业务费课题“高价值水产品冷链物流模式研究”(2018C007)。

摘　　要：水产品流通一直以来是中国政府和渔业经营者直面的迫切需要解决的问题之一。将水产品流通分为基于水产市场的传统物流以及基于生鲜电商的新兴物流等两类,着重分析了基于生鲜电商的新兴物流模式的主要特征,探讨了水产品"最后一公里"问题的解决方案,指出了现阶段中国水产品流通中存在的主要问题。最后,针对以上问题提出了完善中国水产品市场物流模式的政策建议。The logistics of aquatic products has always been one of the urgent problems to be solved by the Chinese government and fishery operators. In this research, aquatic products logistics was divided into two categories: traditional logistics based on aquatic products market and new logistics based on fresh e-commerce.The characteristics of new logistics mode based on fresh e-commerce were analyzed, the scheme of "last kilometer" problem of aquatic products was discussed, and the problems existing in Chinese aquatic products logistics at this stage were pointed out. Finally, in view of the above problems, some policy suggestions to improve the aquatic products market logistics model in China were put forward.

关 键 词：水产品 水产品物流 流通模式 生鲜电商 冷链物流 

分 类 号：F724.6[经济管理—产业经济] F326.4F326.6