语符翻译视角下的跨文化传播研究--以视觉文化为例  

A Study on Intercultural Communication from the Perspective of Intersemiotic Translation

作　　者：韦露 WEI Lu

机构地区：[1]贵州师范大学文学院,贵州贵阳550025

出　　处：《五邑大学学报（社会科学版）》2020年第3期35-39,94,共6页Journal of Wuyi University(Social Sciences Edition)

摘　　要：随着互联网和新媒体技术的高速发展,跨文化传播正朝着速度更快、质量更好的方向迈进。视觉文化以直观、生动的特征打破了文化传播过程中因语言文化差异形成的阻隔,更容易被不同国家、地区、民族以及不同年龄群体所接受。从语符翻译视角研究视觉文化转向,对中华文化传播有启示和借鉴意义。With the development of the Internet,the new media and globalization,intercultural communication is developing faster and with better quality than ever before.Visual culture,with its intuitiveness and vividness,breaks through the barriers formed by linguistic and cultural differences in the process of cultural transmission,and is more easily accepted by different countries,regions,nationalities and age groups.The study of the visual culture shift from the perspective of intersemiotic translation is of enlightenment and reference significance for the spread of Chinese culture.

关 键 词：语符翻译 视觉文化 跨文化 

分 类 号：G206.2[文化科学—传播学]