突发公共卫生事件网络舆情发酵机理研究  

Research on the Fermentation Mechanism of Network Public Opinion on Public Health Emergency

作　　者：张蒙 Zhang Meng(Business School,Shandong Normal University,Jinan 250014,China;College of Sciences,University of Texas at San Antonio,San Antonio 78249,USA)

机构地区：[1]山东师范大学商学院,山东济南250014 [2]德克萨斯大学圣安东尼奥分校理学院,美国圣安东尼奥78249

出　　处：《现代情报》2020年第9期20-31,共12页Journal of Modern Information

基　　金：山东省社会科学规划项目“虚拟社区环境下的食品安全信息共享与治理研究”(项目编号:18DGLJ09);山东省政府公派出国留学项目“山东省博士后国际交流计划”(项目编号:201801030);教育部人文社会科学一般项目“生态隐喻视角下在线社群迭代创新机制研究”(项目编号:18YJC630273)。

摘　　要：[目的/意义]理清突发公共卫生事件网络舆情发酵机理,为政府部门和网络媒体针对性引控网络舆情及化解公共危机提供理论依据。[方法/过程]基于融知发酵理论,在解析突发公共卫生事件网络舆情发酵要素的基础上,分别从微观视角和宏观视角研究突发公共卫生事件网络舆情发酵要素作用机理和动态演化机理。[结果/结论]突发公共卫生事件网络舆情是发酵母体、发酵菌株、发酵酶和技术支撑、发酵环境等发酵要素在发酵吧中相互作用的结果,舆情发酵历经酝酿、爆发、整合阶段,最后走向衰退或变异,不同阶段呈现出明显的差异化特征。[Purpose/Significance]By clarifying the fermentation mechanism of network public opinion involving in public health emergencies,the present paper aims to provide enlightenments to official agencies and online medias about how to guide the network public opinion and resolve the public crises effectively.[Method/Process]Based on knowledge fermentation theory,the fermentation elements of network public opinion on public health emergencies were first analyzed.Then the micro-fermentation mechanism and macro-fermentation mechanism of the network public opinion on public health emergencies were expounded,respectively.[Result/Conclusion]The fermentation of network public opinion on health emergency was developed with the interaction of fermentation elements which included fermentation bodies,fermentation strains,fermentation enzymes,technical support,fermentation environment,fermentation products in the fermentation bar.With the fermenting activities,the network public opinion incubated,burst out,integrated,and finally dispelled or mutated.

关 键 词：网络舆情 发酵机理 突发公共卫生事件 融知发酵 机理 

分 类 号：G206.2[文化科学—传播学]