基于Hotelling模型的可替代产品动态定价研究  

Study on dynamic pricing of substitute products based on the Hotelling model

作　　者：赵天 胡敏[1] 胡玉生 ZHAO Tian;HU Min;HU Yusheng(School of Information Management,Beijing Information Science&Technology University,Beijing 100192,China)

机构地区：[1]北京信息科技大学信息管理学院,北京100192

出　　处：《北京信息科技大学学报（自然科学版）》2020年第4期38-45,共8页Journal of Beijing Information Science and Technology University

基　　金：北京市社会科学基金项目(15JGC171);北京信息科技大学学校科研基金项目(2035010)。

摘　　要：应用Hotelling模型构造了两个销售商销售同种具有易逝性可替代产品的双周期动态定价模型,得到了不同市场竞争强度下,销售商在两个周期均采用直销以及第一个周期直销第二个周期代理方销售时的均衡价格及收益,并对不同销售模式下的均衡价格进行了比较分析。结果表明,两个周期销售商均直销时的均衡价格相同,而第二个周期代理方销售的价格低于第一个周期销售商直销时的均衡价格。A two-period dynamic pricing model for the same perishable substitute products from two sellers based on the Hotelling model is presented.The equilibrium prices and revenues under the conditions that they choose a direct sale in both periods or they choose a direct sale in the first period and an agency sale in the second period are obtained.Furthermore,a comparative analysis of the equilibrium prices of the two sales modes is conducted.The results show that the equilibrium price in each period is the same when they choose a direct sale in both periods,while the price in the second period is lower than that in the first period when they choose a direct sale in the first period and an agency sale in the second period.

关 键 词：HOTELLING模型 均衡价格 直销 代理方销售 

分 类 号：F273.2[经济管理—企业管理] F274[经济管理—国民经济]