高校图书馆用户承诺的概念及其测评研究  

A Research on the Concept and Evaluation of the University Library User Commitment

作　　者：齐向华[1] 高宇 Qi Xianghua;Gao Yu

机构地区：[1]山西大学经济与管理学院

出　　处：《图书馆学研究》2020年第15期23-29,共7页Research on Library Science

基　　金：国家社会科学基金一般项目“图书馆服务质量、关系质量与用户忠诚的关系研究”(项目批准号:15BTQ021)的研究成果之一。

摘　　要：用户承诺是反映用户与图书馆关系的重要指标。研究借鉴营销学相关理论,对图书馆用户承诺的概念进行界定;构建了包含情感承诺、持续承诺和规范承诺三维度的高校图书馆用户承诺测评量表。通过问卷调查的方式,对高校图书馆用户承诺水平进行测评。结果显示,高校图书馆用户承诺处于中等偏上水平;三维度评分由低到高分别为持续承诺、规范承诺、情感承诺。用户承诺指用户愿意与图书馆保持长久关系的心理意愿,为促进用户承诺水平的进一步提高,高校图书馆应致力于高校图书馆的特色信息资源与特色服务建设,增强图书馆对用户科研训练的支持作用;提高图书馆用户的参与度。User commitment is an important indicator reflecting the relationship between users and libraries.This paper uses the relevant theories of marketing science for reference to define the concept of library user commitment,and constructs a user commitment assessment scale of university library that includes three dimensions:emotional commitment,continuous commitment and normative commitment.A questionnaire survey was used to evaluate the level of user commitment of university libraries.The results show that the user commitment is at the upper middle level;the scores of the three dimensions ranking from low to high are continuous commitment,normative commitment,emotional commitment.User commitment refers to the psychological willingness of the user to maintain a long-term relationship with the library.In order to promote the further improvement of the level of user commitment,the university library should be committed to the construction of special information resources and special services of the university library to enhance the ability of support for scientific research,and increase the participation of library users.

关 键 词：高校图书馆 用户 承诺 

分 类 号：G258.6[文化科学—图书馆学]