我国企业类部分档案微信公众号建设存在问题分析  

Problems in WeChat Official Account of Some Enterprise Archives in China

作　　者：陈飞 Chen Fei

机构地区：[1]枣庄学院档案馆

出　　处：《档案管理》2020年第5期83-84,共2页Archives Management

摘　　要：以2019年我国企业类排名前七名的档案微信公众号为研究对象,对公众号的基本状况、内容建设、功能设置等情况进行调研,认为存在着功能不够完善、内容不够丰富等问题,并从明确功能定位、优化平台内容、强化交互功能、合理安排推送频率和时间等方面提出建议,以期为我国企业类档案微信公众号的建设提供参考。From the basic operation,the content construction and function,the article researches on enterprise Archives WeChat public ranking of the top seven In 2019.According to the research,we can find the function is not perfect enough and the content is not rich enough.In order to solve these problems,we put forward some advice,such as determining functional positioning,optimizing platform content,enhancing interactive function and arranging push frequency and time reasonably.We hope to provide references for the construction of China's enterprise archives WeChat public accounts.

关 键 词：档案微信公众号 企业档案 档案信息服务 

分 类 号：F270[经济管理—企业管理] F49[经济管理—国民经济] G270.7[文化科学—档案学]