基于青年白酒消费行为的陶瓷酒瓶设计研究  

Research on Design of Ceramic Wine Bottle Based on Liqueur Consumption Behavior of Youth Groups

作　　者：蒋妍捷 张玉山[1] JIANG Yanjie;ZHANG Yushan(College of Furniture and Art Design,Central South University of Forestry&Technology,Changsha 410000,China)

机构地区：[1]中南林业科技大学家具与艺术设计学院,长沙410004

出　　处：《中国陶瓷》2020年第8期80-86,共7页China Ceramics

基　　金：2019年湖南省哲学社会科学基金项目(19YBA369);2017年度湖南省教育厅科学研究项目(重点项目)(17A231);中南林业科技大学国家社科基金预研项目(2017YY001)。

摘　　要：根据目标人群白酒消费特征,开发符合青年消费群体的陶瓷酒瓶设计模型和方法。通过对青年群体白酒消费行为的研究,更好地把握这一群体白酒消费需求,并将消费行为研究方法引入到目标人群白酒陶瓷酒瓶设计之中。将影响目标人群白酒消费的诸多因素逐一分析,总结所需的设计要素,并构建出基于青年白酒消费行为的陶瓷酒瓶设计研究模型,提出运用个性化设计、减量化设计以及文化内涵设计理念与方法。通过此研究模型可更科学有效设计出符合青年消费群体的陶瓷酒瓶。According to the characteristics of liquor consumption of the target population,to develop a ceramic wine bottle design in line with the youth consumption group.By studying the liquor consumption behavior of young consumers,the consumption demand of this group was better grasped,and the consumption behavior method was introduced into the design of liquor ceramic wine bottle of the target group.The factors affecting liquor consumption of the target population were analyzed one by one,the necessary design elements were summarized,and the model of ceramic wine bottle design was constructed.The concept and method of differential design,series design,scenario design,emotion design and cultural connotation design are put forward.This model can be used to develop a ceramic wine bottle design suitable for young consumers.

关 键 词：青年群体 白酒消费 消费行为模型 陶瓷酒瓶设计 

分 类 号：TQ174.74[化学工程—陶瓷工业]