“互联网+”背景下高校数字资源社会化服务策略研究——基于长尾理论视角  

Research on the Socialized Service Strategies of the Digital Resources in Universities in the Context of "Internet+" ——Based on the Perspective of Long Tail Theory

作　　者：周效章 Zhou Xiaozhang

机构地区：[1]周口师范学院教育科学学院,河南周口466001

出　　处：《图书馆工作与研究》2020年第8期28-35,共8页Library Work and Study

基　　金：河南省社会科学规划项目“高校数字资源社会化服务的模式与绩效研究”(项目编号:2017BJY036);河南省教育厅人文社会科学研究项目“我国K-12在线教育发展现状、特征与策略研究”(项目编号:2019-ZZJH-297)研究成果之一。

摘　　要：在文献综述基础上,明确了高校数字资源社会化服务的应然样态与价值诉求,阐述了长尾理论的内涵及其与高校数字资源社会化服务价值诉求的内在一致性,依据"繁荣长尾市场的九大法则",以高校数字资源社会化服务的价值诉求为旨向,提出基于长尾理论的高校数字资源社会化服务策略,即吸纳社会用户参与高校数字资源服务、建立"O2O"数字资源服务渠道、采用"非零和"思维供给数字资源服务、提供推荐信息协助用户选择资源服务、基于群体评测优化数字资源服务、以免费为基础提供灵活定价的增值服务。On the basis of literature review,this paper defines the proper appearance and value appeal of the socialized service of digital resources in universities,and expounds the connotation of long tail theory and its internal consistency with the value appeal of the socialized service of digital resources in universities.Based on the "nine laws of prospering the long-tail market" and taking the value appeal of the socialized service of digital resources in universities as the guidelines,this article puts forward the socialized service strategies of the digital resources in universities based on long tail theory.Including:absorbing social users to participate digital resources services of universities,establishing " O2 O" digital resources services channels,adopting "non-zero-sum" thinking to provide digital resources services,providing recommendation information to assist users in selecting digital resources services,optimization of digital resources services based on group evaluation and providing flexible pricing value-added services based on free services.

关 键 词：长尾理论 互联网+ 高校 数字资源服务 社会化服务策略 

分 类 号：G250.7[文化科学—图书馆学]