战略特征、移动互联业务与企业绩效:战略群组作为一个必要分析层次的证据  

Strategic characteristics,mobile internet business development and firm performance:Evidence for the necessity of strategic group level of analysis

作　　者：段霄 金占明[2] DUAN Xiao;JIN Zhanming(School of Business Administration,Shanghai Lixin University of Accounting and Finance,Shanghai 201209,China;School of Economics and Management,Tsinghua University,Beijing 100084,China)

机构地区：[1]上海立信会计金融学院工商管理学院,上海201209 [2]清华大学经济管理学院,北京100084

出　　处：《管理工程学报》2020年第5期1-12,共12页Journal of Industrial Engineering and Engineering Management

基　　金：国家自然科学基金资助项目(71172003);教育部人文社会科学研究青年基金项目(18YJC630027);上海高校青年教师培养资助计划(ZZLX18005)。

摘　　要：基于战略群组理论视角,以中国互联网企业为对象,研究了企业战略特征与开展移动互联业务的关系,并综合这两个战略维度进行了战略群组的划分与比较。战略特征选取的是移动互联行业中三个重要的战略变量:平台规模大小、销售投入强度和PC互联业务宽度。研究发现,三个战略特征对移动互联业务收效的影响方向相同,在三个战略特征上取值较低的企业,采用高移动互联业务比例有助于提升绩效;而对于在上述战略特征上取值较高的企业,高移动互联业务比例却不利于绩效。研究还进一步找出了行业中两个具有优势的战略组合,它们在每个战略维度上的取值高低都恰好相反。上述结果表明,必须理解不同维度战略因素之间的关系,从战略群组层面考察战略组合的整体优劣。如果单独考察不同的战略维度,可能会忽略它们之间的潜在关系,而无法准确识别合理的战略组合。研究结论给出了战略群组作为一个必要分析层次的证据,群组层次的分析不能被各维度的单独分析所替代。In China's internet industry,mobile internet business has grown very fast in the past several years and become comparable in market capacity to PC-based internet business.Internet firms need to develop both mobile and PC-based internet businesses simultaneously.This study identifies three strategic characteristics that are important in the context of internet business and examines their impacts on the relationship between firm performance and the development of mobile internet business.In this study,strategic groups are formed by two strategic dimensions.The first dimension contains the above-mentioned strategic characteristics that affect the benefits of developing a mobile internet business,and the second dimension is the development of mobile internet business.The three strategic attributes are the size of the platform,the selling expense-to-sales ratio,and the business scope of PC-based internet.The development of the mobile internet business is measured by the proportion of mobile internet business to both mobile and PC-based internet businesses.This proportion reflects a firm's opinion on the development strategy of the internet business.With the two strategic dimensions,we divide the sample firms into four strategic groups representing four types of strategy combinations and make comparisons to find advantageous combinations.Firm performance is the dependent variable in this study and is measured by ROE(return on equity).The sample contains listed Chinese mobile internet firms that provide products or services mainly in the fields of internet contents and applications.The years studied,2011-2014,are the time when the mobile internet business kept increasing in China.Data are collected from the China Stock Market and Accounting Research(CSMAR)Database and annual reports of mobile internet companies listed on Shenzhen,Shanghai,Hong Kong,New York,and NASDAQ Stock Exchanges.This study uses the random-effects model regression of panel data and group comparison to test research hypotheses.The results show that t

关 键 词：战略群组 移动互联网 PC互联网 平台竞争 企业绩效 

分 类 号：F272.1[经济管理—企业管理] C93[经济管理—国民经济]