基于网络评价的文化主题饭店顾客体验研究——以曲阜儒家文化主题饭店为例  

Research on Customer Experience of Cultural Theme Hotels Based on Network Evaluations:A Case of Qufu Confucian Culture Theme Hotel

作　　者：何鑫 张青 孙晟 HE Xin;ZHANG Qing;SUN Sheng(School of Modern Service Management,Shandong Youth University of Political Science,Jinan 250103,China)

机构地区：[1]山东青年政治学院现代服务管理学院,济南250100

出　　处：《山东青年政治学院学报》2020年第5期105-111,共7页Journal of Shandong Youth University of Political Science

基　　金：山东省社会科学规划研究项目“山东旅游住宿新业态发展研究”(17CLYJ22)。

摘　　要：文化主题饭店在基本服务、设施设备配置、环境氛围等饭店功能实现了顾客的良好体验,其文化性已经形成顾客鲜明的辨识和认知,但目前整体文化主题建设还处在引起顾客视觉感知以及环境感受的浅层次体验中,而深入顾客内心、形成顾客记忆、引发顾客文化感悟的产品与服务尚不足。Culture theme hotels have made contributions to providing consumers with good experience in the basic service,facilities,equipment,environment and other hotel functions.The culture has vividly shaped the distinct identification and cognition of consumers,but at present,the overall cultural theme construction of theme hotels is still in the surface level of arousing customers'visual perception and feelings towards the environment.The products and services that go deep into customers'hearts,form customers'memories and trigger customers'cultural perception are still insufficient.

关 键 词：文化主题饭店 顾客体验 网络评价 

分 类 号：F719[经济管理—产业经济]