互联网企业战略联盟协同效应研究--以腾讯入股京东为例  

Research on Synergies of Strategic Alliances of Internet Enterprises--Take Tencent’s Stake in JD as an Example

作　　者：张晓盈[1] 孙奇 陈安琦 ZHANG Xiaoying;SUN Qi;CHEN Anqi(School of Finance and Finance,Jiangxi Normal University,Nanchang,Jiangxi 330022,China)

机构地区：[1]江西师范大学财政金融学院,江西南昌330022

出　　处：《金融教育研究》2020年第4期56-62,共7页Research of Finance and Education

基　　金：国家自然科学基金项目(71463028)。

摘　　要：互联网行业的快速发展离不开各类互联网企业之间的行为效应。本案例选取了腾讯入股京东为对象进行分析,分析得出联盟双方均获得协同效应为:市场价值的协同效应、经营业绩的协同效应、避免文化冲突产生协同效应。具体表现为,腾讯开拓了电商领域,提升了移动端支付的竞争力;而京东的协同效应表现为:市场份额得以扩大,增强了移动端支付的便捷性,使其成为了电商市场的第二大巨头。由此分析提出并购重组不是多元化的唯一途径,互联网企业战略联盟的道路或许是实现多元化的现实选择。The rapid development of the Internet industry is inseparable from the behavioral effects of various Internet companies.In this case,Tencent’s investment in JD is selected as the object for analysis,and the synergies obtained by both parties are concluded as follows:synergy effect of market value,synergy effect of business performance,and avoiding synergy effect of cultural conflict.The specific performance is as follows:Tencent has opened up the e-commerce field and enhanced the competitiveness of mobile payment.The synergies of JD are as follows:the market share of JD has been expanded and the convenience of mobile payment has been enhanced,making JD the second largest player in the e-commerce market.From this analysis,it is proposed that merger and reorganization is not the only way to diversify,and the road of strategic alliance of Internet enterprises may be a realistic choice to realize diversification.

关 键 词：战略联盟 协同效应 互联网企业 

分 类 号：F272[经济管理—企业管理]