嘉兴市高科技企业市场营销现状及能力提升对策  

Marketing of the High-Tech Enterprises in Jiaxing:Current Situation and Measures for Capacity Improvement

作　　者：何琳 伊凤琴 He Lin;Yi Fengqin(Research Center of Yangtze River Delta s Integrative Development,Jiaxing,Zhejiang 314001;Personnel Department,Jiaxing University,Jiaxing,Zhejiang 314001)

机构地区：[1]嘉兴学院长三角一体化发展研究中心,浙江嘉兴314001 [2]嘉兴学院人事处,浙江嘉兴314001

出　　处：《嘉兴学院学报》2020年第5期74-77,共4页Journal of Jiaxing University

基　　金：嘉兴学院长三角一体化发展研究中心课题(JCSJ201905);嘉兴学院科研启动项目(70517036)。

摘　　要：从高科技企业创新创业与市场营销的关系出发,分析了双创背景下嘉兴市高科技企业市场营销现状,提出加大营销人才培养力度,培养高素质、复合型营销人才以及提高营销人才跨部门协作能力,为加快嘉兴市高科技企业创新成果转化和提升科技创新能力提供人才保障。From the perspective of the relationship between innovation and entrepreneurship and marketing of high-tech enterprise,this paper analyzes the current situation of marketing of the high-tech enterprises in Jiaxing under the background of innovation and entrepreneurship.It proposes to strengthen the training of marketing talents,cultivate highly qualified and compound marketing talent teams and improve their capability of cross-sector collaboration so as to provide talent support for speeding up these enterprises transformation of innovation achievements and improving the scientific and technological innovation ability.

关 键 词：嘉兴市 高科技企业 创新创业 市场营销 人才培养 

分 类 号：F274[经济管理—企业管理]