“双一流”建设背景下高校招生宣传策略研究  

Research on the Propaganda Strategy of College Enrollment under the Situation of"Double First-class"Construction

作　　者：王佃刚[1] 马利芹 翟继强 宿庆财[1] WANG Dian-gang;MA Li-qin;ZHAI Ji-qiang;SU Qing-cai(School of Materials Science and Engineer,Shandong University,Jinan,Shandong 250061,China)

机构地区：[1]山东大学材料科学与工程学院,山东济南250061

出　　处：《教育教学论坛》2020年第36期1-3,共3页Education And Teaching Forum

基　　金：2019年度山东大学教育教学改革研究项目“双一流建设背景下因地制宜招生宣传策略研究”(2019Y093)。

摘　　要：优质的生源质量是高校实现"双一流"建设内涵式发展的基础和重要决定因素,而招生宣传工作则是提升生源质量最直接最有效的途经。为了获得优质生源,高校需要研究"双一流"建设背景下高校招生宣传策略,建立稳定而专业的招生宣传队伍,不断提高拓展的强度和效率,提升可跟踪人群的数量和质量,建立有效的一对一跟踪制度,健全招生拓展的长效机制。High-quality source of students is the foundation and important determinants of the connotative development of"double first-class"construction in colleges and universities,and enrollment propaganda is the most direct and effective way to improve the quality of students.In order to obtain high-quality students,colleges should study the propaganda strategy of college enrollment under the situation of"double-first class"construction,establish stable and professional enrollment propaganda teams,constantly improve the intensity and efficiency of enrollment expansion,improve the quantity and quality of the traceable group,establish an effective one-to-one tracking system,and improve the long-term mechanism of enrollment expansion.

关 键 词：“双一流”建设 招生拓展 宣传策略 可跟踪人群 

分 类 号：G473.2[文化科学—教育学]