“互联网+创业”服务平台用户使用意愿影响机理研究——基于D&M模型与计划行为理论视角  

Research on the Influence Mechanism of User's Willingness to Use"Internet+Entrepreneur"Service Platform——Based on the D&M Model and the Theory of Planned Behavior

作　　者：王梦浛[1] 方卫华[1] Wang Menghan;Fang Weihua(School fo Public Adiminstration,Beijing University of Aeronautics and Astronautics ,Beijing 100191,China)

机构地区：[1]北京航空航天大学公共管理学院,北京100191

出　　处：《科技进步与对策》2020年第17期18-27,共10页Science & Technology Progress and Policy

基　　金：国家重点研发计划项目(KZ31042902)。

摘　　要：针对互联网创业服务特点,基于计划行为理论信息系统成功模型构建新的理论模型,使用结构方程模型进行数据分析,以解释互联网创业服务平台用户持续使用意愿。通过模型分析发现,兼容性和线上线下互动通过知觉行为控制正向显著影响用户满意度和用户使用意愿,信息品质直接影响用户对互联网创业服务平台的使用意愿,而用户满意度在平台信息品质、系统品质、服务品质与使用意愿之间具有中介效应。基于此,提出完善互联网创业服务平台和提升用户使用意愿的对策建议。According to the characteristics of Internet entrepreneurship service,the study construct the influencing factor model of the public's willingness to continue using Internet entrepreneurship service platform using structural equation model based on the planning behavior theory and success model of information system.It is found that compatibility,online and offline interactions significantly affect user satisfaction and user willingness through positive perceptual behavior control.Information quality directly affects users'willingness to use Internet entrepreneurial service platform.User satisfaction has mediating effect between information quality,system quality,service quality and usage intention.Based on this,countermeasures and Suggestions are put forward to improve the Internet entrepreneurship service platform and enhance users'willingness to use.

关 键 词：互联网+创业 结构方程 用户使用意愿 信息系统成功模型 

分 类 号：F272.2[经济管理—企业管理]