跨媒介时政新闻标题差异性研究——以“澎湃新闻”为例  

Study on the Difference of News Headings in Intermedia---Taking“Surging News”as an Example

作　　者：郭愚[1] 毛瑞 GUO Yu;MAO Rui(Xinjiang University,Urumqi,830046 China)

机构地区：[1]新疆大学,新疆乌鲁木齐830046

出　　处：《乌鲁木齐职业大学学报》2020年第2期55-60,共6页Journal of Urumqi Vocational University

摘　　要：本文以“澎湃新闻”微信公众号和手机客户端为例,通过内容分析法和比较研究法对两个平台的时政新闻标题进行研究,总结不同媒介时政新闻标题的特点,利用框架理论和分众传播理论为不同平台制作时政新闻标题提出建议,以适应分众化、差异化传播趋势,不断提高主流媒体传播力、引导力、影响力、公信力。The paper takes“surging news”WeChat public number and mobile phone client as an example to carry out the research by content analysis and the comparative research on the two platforms about their political news titles and summarizes the different characteristics of the media political news titles.The paper uses frame theory and focus communi⁃cation theory to make current political news headlines for different platforms so as to adapt to the trend of focus communi⁃cation and differentiation to improve the mainstream media communication power,guidance,influence,and credibility.

关 键 词：时政新闻标题 跨媒介 分众传播 

分 类 号：G213[文化科学—新闻学]