市场细分视野下现代饲料企业营销困境及解决应对  

The perspective of marketing segmentation marketing dilemma of modern feed enterprises and solutions

作　　者：段俊[1] DUAN Jun(Chongqing City Vocational College,Chongqing 402160,China)

机构地区：[1]重庆城市职业学院,重庆402160

出　　处：《中国饲料》2020年第17期109-112,共4页China Feed

摘　　要：我国饲料市场已进入稳定发展和结构调整阶段,饲料企业之间竞争激烈,传统营销模式下产品同质化、赊销严重等问题凸显,如何准确定位目标客户,抢夺市场份额成为现代饲料企业营销战略调整的主要目标。本文简要分析了饲料企业营销的现状和面临的困境,并对市场细分情况下饲料企业如何精准营销进行了探讨,旨在为饲料企业未来营销策略的选择和企业战略的规划提供思路。China's feed market has entered a stage of stable development and structural adjustment.The competition among feed companies is fierce.The problems of homogenization of products and serious credit sales under the traditional marketing model are highlighted.How to accurately locate target customers and grab market share have become the main objective of corporate strategic adjustment of modern feed enterprises.This article briefly analyzed the current status and difficulties faced by feed companies in marketing,and discussed how feed companies conduct precision marketing in the market segmentation.It aimed to provide ideas for feed companies to choose future marketing strategies and corporate strategy planning.

关 键 词：饲料企业 市场细分 精准营销 对策 

分 类 号：F27[经济管理—企业管理]