基于HVC的定制衣柜色彩量化分析  

Quantitative Analysis of Customized Wardrobe Color Based on HVC

作　　者：周橙旻 冷超霞 詹先旭 贾焕亮 康明红 ZHOU Cheng-min;LENG Chao-xia;ZHAN Xian-xu;JIA Huan-liang;KANG Ming-hong(College of Furnishings and Industrial Design,Nanjing Forestry University,Nanjing 210037,P.R.China;Dehua TB New Decoration Material Co.,Ltd.,Deqing 313200,P.R.China)

机构地区：[1]南京林业大学家居与工业设计学院,南京210037 [2]德华兔宝宝装饰新材股份有限公司,德清313200

出　　处：《林产工业》2020年第9期37-40,共4页China Forest Products Industry

基　　金：国家重点研发计划(2017YFD0601104);德华兔宝宝装饰新材研究院家居分院课题(201901)。

摘　　要：色彩的直观性能体现家具向人类传递情感与信息的能力,在较大程度上影响消费者的购买欲。根据目前消费者喜好及销量筛选出定制衣柜板材厂家的206个样本,借助HVC色彩模型对定制衣柜色彩进行量化分析,将对色彩的认识从感性转为客观理性。分析得出目前研发的定制衣柜材料主要以木纹、纯色漆类为主;色彩主要为低彩度、中低明度的暖色系;整体视觉舒适温暖、平淡温和,符合消费者心理,但色彩个性化有较大提升空间。基于色彩量化分析结合市场需求及消费者心理特征,总结定制衣柜色彩的范围及特点,并对该行业提升产品品质与扩大消费市场提出建议,旨在为定制衣柜的色彩设计提供科学依据与参考。The intuitive performance of color reflects the ability of furniture to convey emotion and information to humans,and affects consumers'desire to buy to a greater extent.According to the current consumer preferences and sales volume,206 samples of customized wardrobe board manufacturers were screened out,and the color of customized wardrobes was quantitatively analyzed with the help of the HVC color model.The understanding of colors was changed from perceptual to objective and rational,and the current research and development of customized wardrobe materials mainly wood grain and pure color paint;the colors are mainly low chroma,medium and low brightness warm colors;the overall vision is comfortable and warm,plain and gentle,in line with consumer psychology,but color personalization has greater room for improvement.Based on color quantitative analysis combined with market demand and consumer psychological characteristics,the scope and characteristics of customized wardrobe colors are summarized,and suggestions are made for the industry to improve product quality and expand the consumer market,aiming to provide scientific basis and reference for the color design of customized wardrobes.

关 键 词：定制衣柜 HVC色彩模型 量化分析 消费心理 色彩设计 

分 类 号：TS664[轻工技术与工程]