基于眼动仪的手机游戏APP图标视觉度提升策略  

Vision Enhancement Strategy of Mobile Game APP Icon Based on Eye Tracker

作　　者：李洋 韩海燕[1] 谢继武[1] 刚强[1] LI Yang;HAN Hai-yan;XIE Ji-wu;GANG Qiang(Inner Mongolia Normal University,Hohhot 010010,China)

机构地区：[1]内蒙古师范大学,呼和浩特010010

出　　处：《包装工程》2020年第18期258-263,共6页Packaging Engineering

基　　金：教育部产学合作协同育人项目(201901183010);内蒙古哲学社会科学规划项目(2018NDB067)。

摘　　要：目的基于手机游戏APP图标设计与游戏策划推广及程序下载效率之间的联系,采用眼动仪追踪技术对图标进行主题图形的注目性测评,为图标的注目性提供客观指标,总结提升图标视觉度的设计规律。方法将理论引入与客观测评相结合,采用创新的主题图形分类测试法,设计7组不同的对比测试。使用眼动仪收集主要眼动轨迹数据,以首次进入时间和注视点数目考察被测图标视觉度的强弱。结果通过眼动数据分析分别获得针对图形概括率、图形饱满度、人脸图形敏感度、眼部处理效果、面部表情指标、图形边框空间层次等形态要素的较优设计方案。结论使用眼动仪,可建立平面设计视觉度理论与图标注目性测试间的联系,提高游戏程序在应用市场上的视觉竞争力和下载量。The work aims to provide objective indicators for the attention test of the icon by using eye tracker technology to evaluate the attention of the theme graphics of the icon based on the relationship between the icon design of mobile game APP and the promotion of game planning and the efficiency of program downloading,and summarize the design rules for improving the visibility of the icon.Combining theory with objective evaluation,7 groups of comparative tests were designed by the innovative thematic pattern classification test method.Eye tracker was used to collect the main eye movement track data and the first entry time and the number of fixation points were used to investigate the visual strength of the tested icon.Through the analysis on eye movement data,the optimal design schemes were obtained for the morphological elements such as the figure generalization rate,figure fullness,face figure sensitivity,eye processing effect,facial expression index,figure spatial structure,etc.Eye tracker can establish the relationship between visual theory and eye attention test,and improve the visual competitiveness and download quantity of game program in the application market.

关 键 词：APP图标 视觉度 注目性 眼动 手机游戏 

分 类 号：TB472[一般工业技术—工业设计]