锂电池的市场营销组合策略分析  

Analysis of Marketing Mix Strategy of Lithium Battery

作　　者：汪冀[1] 李晓婷[2] WANG Ji;LI Xiao-ting(The 18th Research Institute of China Electronics Technology Group Corporation,Tianjin 300000,China;Hebei University of Technology,Tianjin 300401,China)

机构地区：[1]中国电子科技集团公司第十八研究所,天津300000 [2]河北工业大学,天津300401

出　　处：《中小企业管理与科技》2020年第25期140-141,共2页Management & Technology of SME

摘　　要：市场营销理论在我国的传播和应用已经有数十年历史,为相关企业经营发展作出了重要贡献。锂电池作为一种重要的新能源产品,具有明显的社会需求和市场发展空间,这就要求相关企业在经营发展中要高度重视市场营销组合策略的应用,加强这方面的理论研究,采用更为优化的策略组合,为企业经营发展水平提升奠定坚实的基础。Marketing theory has been spread and applied for decades in China,which has made an important contribution to the operation and development of related enterprises.As an important new energy product,lithium battery has obvious social demand and market development space,which requires relevant enterprises to attach great importance to the application of marketing mix strategy in the operation and development of related enterprises,strengthen the theoretical research in this respect,and adopt more optimized strategy combination,so as to lay a solid foundation for the improvement of enterprise operation and development level.

关 键 词：市场营销 锂电池 营销策略 

分 类 号：F274[经济管理—企业管理]