创意食用菌产品包装设计  

Research on Packaging Designof Creative Edible Fungi Products

作　　者：张珍变[1] ZHANG Zhen-bian(Jinzhong University,Jinzhong 030600,China)

机构地区：[1]晋中学院,山西晋中030600

出　　处：《中国食用菌》2020年第8期139-141,共3页Edible Fungi of China

基　　金：2019年度晋中学院“1331工程”创客研究团队阶段性研究成果(jzxycktd2019009)。

摘　　要：食用菌产品包装设计是传递企业和产品信息的关键途径之一,良好的包装设计可以吸引消费者的购买,为企业带来经济效益和社会效益。重点分析电商模式下食用菌产品包装设计的创意,既能有效提升食用菌产品销量,又能避免不必要的包装资源浪费,以此实现食用菌设计美感、实用性和生态性的有效结合。Packaging design of edible fungi products is one of the key ways to convey information about enterprises and products.Good packaging design can attract consumers to buy and bring economic and social benefits to the enterprise.The article focuses on creatively design edible fungi product packaging design under the e-commerce mode,which can effectively increase the sales of edible fungi products and avoid unnecessary waste of packaging resources,so as to achieve an effective combination of aesthetic,practical and ecological aspects of edible fungi design.

关 键 词：电商模式 食用菌 产品包装设计 交互式 生态性 

分 类 号：S646.9[农业科学—蔬菜学]