农业文化遗产旅游活化:旅游体验视角下的扎根研究  

Tourism Activation of Agricultural Cultural Heritage:A Study from the Perspective of Tourism Experience Based on the Grounded Theory

作　　者：李江敏[1] 王青 赵青青 刘晶晶 LI Jiang-min;WANG Qing;ZHAO Qing-qing;LIU Jing-jing(School of Economics and Management,China University of Geosciences,Wuhan 430074,China)

机构地区：[1]中国地质大学(武汉)经济管理学院,湖北武汉430074

出　　处：《资源开发与市场》2020年第10期1122-1126,共5页Resource Development & Market

基　　金：教育部人文社科规划基金项目(编号:19YJAZH046);湖北省技术创新专项软科学项目(编号:2019ADC153);国家自然科学基金项目(编号:41801138);中央高校基本科研业务费专项资金(编号:CUGW180809)。

摘　　要：人与自然和谐共处是保护和利用好农业文化遗产的重要诉求。基于游客体验需求的农业文化遗产旅游活化对维系自然界生态平衡和传承民族文化意义重大。以云南省普洱市为例,调研了当地古茶园遗产地,并对游客进行了访谈,通过Nvivo 11软件对访谈文本进行扎根编码分析,游客满意的旅游项目和游客预期体验一一对应。结果发现:农业文化遗产旅游活化最根本立足点在于游客体验,包括知识、娱乐、情感、功能、人际导向等5种类型。基于此,提出农业文化遗产旅游活化可开发科普体验、休闲体验、情感体验、康养体验、交流体验等5类项目,同时考虑游客、开发者、政府、社区居民等多主体进行针对性的生态旅游开发。The harmonious coexistence of human and nature was an important demand for the protection and utilization of agricultural cultural heritage.Tourism activation of agricultural cultural heritage which based on tourists’ needs was of great significance to maintain the ecological balance of nature and inherit national culture.Taking Pu’er in Yunnan Province as an example,based on the investigation of tourists’ tourism content of ancient tea garden heritage site,through the coding analysis of the interview text by nvivoll software,this study obtained the tourists’ experience demand and experience content.The tourism projects satisfied by tourists correspond to the expected experience one by one.The most fundamental foothold of agricultural cultural heritage tourism activation has lied in the tourist experience,including five types of knowledge oriented,entertainment oriented,emotion oriented,function oriented and interpersonal oriented.Based on this,the agricultural cultural heritage Tourism activation content included five experience projects:popular science experience,leisure experience,emotional experience,health experience and exchange experience.Meanwhile,it was necessary to consider tourists,developers,governments and community residents to carry out targeted eco-tourism development.

关 键 词：旅游体验 农业文化遗产活化 生态旅游 扎根理论 

分 类 号：F590.75[经济管理—旅游管理]