考虑消费者效用的智能制造供应链协调研究  

Research on Supply Chain Coordination Considering Consumer Utility in Intelligent Manufacturing

作　　者：谭冲 王俊佳[1] TAN Chong;WANG Junjia(School of Manufacturing Science and Engineering,Southwest University of Science and Technology,Mianyang 621010,Sichuan,China)

机构地区：[1]西南科技大学制造科学与工程学院,四川绵阳621010

出　　处：《西南科技大学学报》2020年第3期75-79,共5页Journal of Southwest University of Science and Technology

基　　金：四川省教育厅资助项目(18ZA0497)。

摘　　要：为了研究智能制造下供应链的变化,基于消费者价值理论构建了一个消费者和制造商组成的二级供应链模型,研究消费者和制造商的努力效用对商品购买率、价格以及制造商和消费者收益的影响,确定了使消费者和制造商组成的供应链的收益最大化的消费者和制造商的最佳努力水平。研究表明,消费者付出努力的情况下,产品价格会更低,并且购买率会上升,制造商和消费者的收益也将会增加。To study the change of supply chain under intelligent manufacturing,this research proposed the construction of a two-level supply chain model consisting of consumers and manufacturers based on the theory of consumer value.The effect of the effort utility of consumers and manufacturers on the purchasing rate,the price and the profit of manufacturers and consumers was studied.Finally,the best effort level of consumers and manufacturers was determined to maximize the profits of the supply chain composed of consumers and manufacturers.The research shows that with the efforts of consumers,the price of products will be lower,the purchase rate will rise,and the profits of manufacturers and consumers will also increase.

关 键 词：智能制造 消费者效用 供应链 收益最大化 

分 类 号：F272[经济管理—企业管理]