雷蒙·罗维产品之美设计策略现代启示  

Modern Enlightenment of Raymond Rowe's Aesthetic Design Strategy of Products

作　　者：张楚微 孙亚云[1] ZHANG Chu-Wei;SUN Ya-Yun(School of Architecture&Design,China University of Mining and Technology,Xuzhou Jiangsu 221116,China)

机构地区：[1]中国矿业大学艺术与设计学院,江苏徐州221116

出　　处：《机电产品开发与创新》2020年第5期58-60,共3页Development & Innovation of Machinery & Electrical Products

基　　金：校级教学研究重点项目阶段性研究成果(2020ZD10);徐州市社会科学研究课题阶段性研究成果(20XSZ-040)。

摘　　要：雷蒙·罗维较早开始对产品美学问题进行思考,探索产品的美之法则,他一生设计项目众多,对现代设计理念方法影响深远。本文通过追溯雷蒙·罗维的职业生涯过程以及灰狗汽车、可口可乐、壳牌石油等企业的产品设计案例,分析产品外观设计原则和理念,提出现代设计应该积极借鉴雷蒙·罗维设计理念,注重"精简至美"设计、设计与商业有机结合以及产品的再设计。Raymond Rowe think about the aesthetic design of products,and explore the rules of beauty early.He designed many projects in his life,and his design method has a profound influence on many modern projects.Raymond Rowe's career process and projects such as greyhound,Coca Cola and shell oil had been reviewed,and principle and concept of product appearance design had been analyzed in this paper.By learning from Raymond Rowe's design concept,conciseness,combination,and redesign in modern design is proposed.

关 键 词：雷蒙·罗维 产品之美 外观设计 市场 

分 类 号：J504[艺术—艺术设计]