目的地居民旅游获益、影响感知与行为意向研究——以新疆和田地区为例  

On Tourism Benefits,Influence Perception and Behavioral Intention of Destination Residents——A Case Study of Hotan Area in Xinjiang

作　　者：李东[1] 陈玥彤 王玉清 Li Dong;Chen Yuetong;Wang Yuqing(Xinjiang University of Finance and Economics,Urumqi 830012,China)

机构地区：[1]新疆财经大学旅游学院,新疆乌鲁木齐830012

出　　处：《新疆财经》2020年第5期28-38,共11页Finance & Economics of Xinjiang

基　　金：新疆维吾尔自治区自然科学基金项目“南疆旅游地社区居民可持续生计测评、影响机理与空间分异研究”(2020D01A37);新疆维吾尔自治区高校研究项目“旅游兴疆背景下目的地居民可持续生计安全研究”(XJEDU2020SY017);新疆财经大学研究生科研创新项目“南疆目的地居民可持续生计安全测评、调试与优化研究”(XJUFE2020D0018)。

摘　　要：少数民族贫困地区目的地居民积极参与旅游扶贫是落实国家精准扶贫战略,实现产业扶贫、产业富民的有力举措。本文以新疆和田地区旅游地居民为研究对象,应用结构方程模型,研究目的地居民旅游获益、对旅游影响的感知、参与旅游扶贫行为意向三者间的相互作用机理。结果表明:旅游获益正向显著影响目的地居民旅游正面影响感知,但对负面影响感知的作用效果不显著。旅游获益对参与旅游扶贫行为意向具有显著的正向影响,且直接影响效应为74.4%。旅游正面影响感知显著影响参与旅游扶贫行为意向,且对旅游获益影响参与旅游扶贫行为意向的间接中介效应为25.6%;旅游负面影响感知显著负向影响参与旅游扶贫行为意向,但对旅游获益影响参与旅游扶贫行为意向的中介效应不显著。为此,贫困地区应科学制定旅游发展规划,使旅游开发与当地居民获益有机结合,通过提升居民的获得感增强其旅游正面影响感知进而积极参与旅游扶贫,实现脱贫致富。For the destination residents in poor areas,taking part in poverty alleviation actively through tourism is a powerful measure to implement the national targeted poverty alleviation strategy,realize poverty alleviation through industry and enrich the people through industry.In this study,residents in Hotan area of Xinjiang are taken as the research object.The Structural Equation Model(SEM)is applied to study the interaction mechanism between tourism benefits,influence perception and behavioral intention of community residents.The results show that tourism benefits have a significant impact on the tourism positive perception of destination residents,but not a significant effect on the perception of negative impact.Tourism benefits have a significant positive impact on the intention to participate in tourism poverty alleviation,and the direct impact effect is 74.4%.Perception of tourism's positive influence significantly affects tourism's intention to participate in poverty alleviation,and the indirect mediating effect on tourism benefits affects tourism's intention to participate in poverty alleviation is 25.6%.Perception of negative impact of tourism has a significant negative effect on participation intention of tourism poverty alleviation,but has no significant mediating effect.In poor areas,tourism development plans should be formulated in a scientific way to combine tourism development with local residents'benefits,enhance residents'perception of positive impact of tourism by enhancing their sense of gain,and then actively participate in tourism poverty alleviation to achieve poverty alleviation and wealth.

关 键 词：少数民族地区 目的地居民 旅游获益 旅游扶贫行为意向 旅游精准扶贫战略 旅游扶贫开发 旅游兴疆 

分 类 号：F592.7[经济管理—旅游管理]