信息化技术手段在企业营销中的应用  

Application of Information Technology in Enterprise Marketing

作　　者：鹿峰 孙连嵩[1] Lu Feng;Sun Liansong(Harbin Institute of Technology Press Co. LTD., Harbin 150006, China)

机构地区：[1]哈尔滨工业大学出版社有限公司,哈尔滨150006

出　　处：《黑龙江科学》2020年第20期132-133,共2页Heilongjiang Science

摘　　要：互联网经济时代既给企业发展带来机遇,又提出了新的挑战。传统营销模式以市场需求为基准,企业推出新产品只有迎合客户需求才能快速进入市场。互联网技术指引企业通过市场实践与传统市场营销学理论有机结合,确定自身的营销策略,使营销活动更具精准性、有效性。企业信息化集成具有商务性、服务性、集成性、可扩展性、协调性、安全性等一系列应用特点,发展企业信息化市场营销,能够提高信息的集成性,完善营销的自动化,提高企业信息化营销管理。Internet economy has brought opportunities and challenges for the enterprise.The traditional marketing model is based on market requirements.Only can new products satisfy the customers needs,they can enter the market.Through internet technology,the enterprise can combine market practice with traditional marketing theory,and define the self marketing strategy,in order to make marketing more accurate and effective.Enterprise information unification has a series of application characteristics,including business,service,integration,expandability,harmony and safety.Enterprise information marketing can improve information integration,perfect marketing automation,and improve enterprise information marketing management.

关 键 词：信息化技术 企业营销 应用 

分 类 号：F272[经济管理—企业管理]