土味情话的语用运作机制研究  

Research on the Pragmatic Working Mechanism of Tuwei Qinghua

作　　者：田学军[1] 昌伦越 Tian Xuejun;Chang Lunyue(College of Foreign Studies,Nanjing Agricultural University,Nanjing Jiangsu 210095,China)

机构地区：[1]南京农业大学外国语学院,江苏南京210095

出　　处：《河北科技师范学院学报（社会科学版）》2020年第3期78-85,共8页Journal of Hebei Normal University of Science & Technology(Social Sciences)

基　　金：国家留学基金全额奖学金项目“中国文化推广现状、路径和展望”(20130B320141);教育科学规划教育部重点项目“教育国际化视阈下大学生跨文化学习能力影响因素及对策研究”(DIA140305)。

摘　　要：土味情话是随着网络直播视频流行而出现的一种言语样式。土味情话通常是利用打诨、“挑逗”的言语交流实现在营造氛围、缓解压力、放松心情中传递爱怜、好感、撒娇等相应情感,达成出其不意、轻松幽默的反转语境效果。土味情话可以粗略地划分为语音类、字词类、修辞类和视觉类等四个类别。土味情话的语用运作机制主要体现在违反合作原则(违反质的准则、违反关联准则、违反方式准则)和违反礼貌原则(违反得体准则、违反慷慨准则、违反赞誉准则、违反谦逊原则)。Tuwei qinghua is a verbal style that has emerged with the popularity of livestream,which is usually employed through humorous and provocative verbal communication to pass on emotions such as affection,goodwill and coquettishness,with the atmosphere created,stress relieved and mind relaxed,so that the reverse context effect is achieved,i.e.,unexpected and humorous.Tuwei qinghua can be roughly divided into four categories:phonetic,lexical,rhetorical and visual.The pragmatic working mechanism of Tuwei qinghua is mainly realized in violating the Cooperative Principle(violating the quality norm,violating the relation norm,violating the manner norm),and violating the Politeness Principle(violating the decent norm,violating the generosity norm,violating the approbation norm,violating the modesty norm).

关 键 词：土味情话 违反合作原则 违反礼貌原则 语用运作机制 

分 类 号：H136[语言文字—汉语]