基于恒定市场份额模型的茶叶出口国际比较研究  

International Comparative Study on Tea Export Based on Constant Market Share Model

作　　者：姜书竹[1] JIANG Shu-zhu(School of Economics,Shandong Technology and Business University,Yantai 264005,China)

机构地区：[1]山东工商学院经济学院,山东烟台264005

出　　处：《茶叶通讯》2020年第3期502-507,共6页Journal of Tea Communication

基　　金：山东省社会科学规划研究项目(19CJJJ8)。

摘　　要：中国茶叶的国际市场份额逐步提高,肯尼亚、斯里兰卡和印度也是重要的茶叶出口国。运用恒定市场份额模型对这四个国家的茶叶出口的主要影响因素进行定量分析并进行比较。结果发现,茶叶贸易的增长是四国茶叶出口增长的主要驱动力;商品构成方面,只有中国以出口世界需求增长较快的绿茶为主,其他三国以出口世界需求增长较慢的红茶为主;中国的茶叶出口市场分布在优化,斯里兰卡和印度的主要茶叶出口市场多数增长缓慢,肯尼亚的茶叶出口市场最为合理;四国的茶叶国际竞争力都在下降。The international market share of Chinese tea has gradually increased,and Kenya,Sri Lanka and India are also important tea exporters.By using the constant market share model,the main influencing factors of tea export in these four countries were quantitatively analyzed and compared.The results showed that the growth of tea trade was the main driving force for the growth of tea export in the four countries;in terms of commodity composition,only China mainly exported green tea with fast growth in world demand,and other three countries mainly export black tea with slow growth in world demand;China’s tea export market distribution was optimizing,and most of the main export markets in Sri Lanka and India growed slowly,Kenya’s tea export market was the most reasonable;The international competitiveness of tea in all four countries was declining.

关 键 词：茶叶出口 恒定市场份额 竞争力 

分 类 号：S571.1[农业科学—茶叶生产加工]