设计创新驱动的新产品开发模糊前端管理研究——以长三角传统制造企业为例  

A Study on Fuzzy Front-end Management in New Product Development Driven by Design Innovation:Taking Traditional Manufacturing Enterprises in Yangtze River Delta as Example

作　　者：张楠 王居源 ZHANG Nan;WANG Ju-yuan(School of Design Art&Media,Nanjing University of Science&Technology,Nanjing 210094,China;Department of Music&Media,University of Surrey,Guildford SE115AL,United Kingdom)

机构地区：[1]南京理工大学设计艺术与传媒学院,江苏南京210094 [2]英国萨里大学传媒学院,吉尔福德SE115AL

出　　处：《经济问题》2020年第9期72-77,共6页On Economic Problems

基　　金：江苏高校哲学社会科学研究重大项目“长三角传统手工艺产业链的开放式创新模式研究”(2020SJZDAO32)。

摘　　要：设计创新是以设计为主导,将技术、市场、设计语义三者整合的创新形式,对传统制造企业尤其是知识密集度高、技术密集度低的企业创新能力有着显著的驱动作用。模糊前端是影响企业新产品开发活动的关键环节,但也是最薄弱的环节。以长三角地区为研究范围,以传统制造企业新产品开发的现状与问题为切入点,从设计创新的思维出发提出模糊前端的管理路径并构建管理模型,为传统制造企业开拓了以设计创新驱动力来打破技术与市场为主导的创新壁垒并助力企业获得可持续竞争优势的新思路。Design innovation is a kind of innovation form which dominated by design and integrates technology,market and design language.It has a significant driving effect on the innovation ability of traditional manufacturing enterprises,especially on the high knowledge intensity and low technology intensity.The fuzzy front-end is not only the key to the success of new product development,but also the weakest.Taking the current situation and problems of new product development in traditional manufacturing enterprises as the breakthrough point,this study puts forward the management path of fuzzy front-end driven by design innovation and constructs the new product development management model.It will provide a new idea for traditional manufacturing enterprises to break down barriers of innovation dominated by technology and market,and helps enterprises to obtain sustainable competitive advantage.

关 键 词：设计创新 传统制造企业 新产品开发 模糊前端管理 

分 类 号：F273.1[经济管理—企业管理]