开放式创新视角下外部知识获取、社交媒体对企业创新的影响机制研究  

Research of the Influencing Mechanism of External Knowledge Acquisition&Social Media on Firm Innovation Based on Open Innovation Perspective

作　　者：赵扬 陈忠路 李春梅[1] ZHAO Yang;CHEN Zhong-lu;LI Chun-mei(School of Economics and Management, Southwest Jiaotong University, Chengdu 610031, China)

机构地区：[1]西南交通大学经济管理学院,四川成都610031

出　　处：《预测》2020年第5期1-8,共8页Forecasting

基　　金：国家社会科学基金资助项目(15BZZ021)。

摘　　要：基于开放式创新理论,本文构建了一个中介模型以探讨外部知识获取、社交媒体对企业创新作用机制以及人力资源管理实践的边界条件。通过对珠三角地区485家企业进行问卷调查,数据分析结果表明:第一,外部知识获取对社交媒体和企业创新具有显著的正向影响;第二,社交媒体对企业创新的影响受到企业人力资源管理实践的调节作用,人力资源管理实践重视度低的情况下社交媒体对企业创新的影响不显著,反之则显著;第三,社交媒体在外部知识获取与企业创新之间的关系中发挥了中介作用,并且中介作用受到人力资源管理实践的调节,人力资源管理实践重视度高的情况下中介效应显著,反之则不显著。本研究结果拓展了对外部知识获取、社交媒体与企业创新间关系的认识,具有重要的理论意义和实践价值。Based on the open innovation theory,this article establishes mediation effect model to explore the impact mechanism of external knowledge acquisition,social media to firm innovation,and the boundary conditions of human resource management practices.Through the survey of 485 companies in the Pearl River Delta region,the results show that:(1)External knowledge acquisition has a significant positive impact on social media and firm innovation.(2)The influence of social media on firm innovation is moderated by HRMP,the impact of social media on firm innovation is not significant when HRMP are low-level,and vice versa.(3)Social media plays a mediator in the relationship between external knowledge acquisition and firm innovation,and the mediating is moderated by HRMP.The mediation effect is significant when HRMP are high-level.This study expands the understanding of the relationship between external knowledge acquisition,social media and firm innovation,and has important theoretical and practical value.

关 键 词：社交媒体 企业创新 外部知识获取 开放式创新 

分 类 号：F272.4[经济管理—企业管理]