浙江省重大国际活动中志愿者服饰形象塑造研究  

RESEARCH ON VOLUNTEER APPAREL IMAGE CREATION IN MAJOR INTERNATIOAL ACTIVITIES IN ZHEJIANG PROVINCE

作　　者：朱建龙 ZHU JIANLONG

机构地区：[1]浙江理工大学服装学院-服装国家级实验教学中心

出　　处：《设计》2020年第19期25-27,共3页Design

基　　金：浙江省教育厅一般科研项目—《浙江省重大国际活动中志愿者服饰的文化图示研究》(Y201840240);浙江省哲学社会科学规划课题—《中国服饰元素在重大国际活动中的具象化研究》(19NDQN365YB)。

摘　　要：随着国家实力和国际影响力的持续增强,我国将承办和参与更多的重大国际活动,其中志愿者服饰对于国家、城市形象塑造和文化传播发挥着重要的作用。亚运会到来之际在国际舞台上展示中国风范、浙江特色的志愿者服饰,形成独特的文化标识,对提升浙江文化知名度和美誉度有巨大的促进作用。文章对浙江文化的结构、形成和定位等方面进行梳理,分析文化现状,思考特质性、标识性、认同性等因数,归纳出重大国际活动中的志愿者服饰形象核心定位和塑造因素,提出了浙江"东方诗画文化"形象的核心定位塑造,以提升浙江特色文化形象的自塑能力。As the national strength and international influence continue to increase,China will undertake and participate in more major international activities.Among them,volunteer clothing plays an important role in shaping the image of the country and the city and cultural communication.With the arrival of the Asian Games,The display of Chinese style and volunteer clothing with Zhejiang characteristics on the international stage,forming a unique cultural identity,has a huge role in promoting the popularity and reputation of Zhejiang culture.The article sorts out the structure,formation and positioning of Zhejiang culture,analyzes the current cultural situation,considers the characteristics of traits,identity,agreememt and so on,summarizes the core positioning and shaping factors of volunteer clothing images in major international events,and proposes The core positioning of the image of Zhejiang's"Oriental Poetry and Painting Culture"has been shaped to enhance the self-plastic ability of Zhejiang's distinctive cultural image.

关 键 词：重大国际活动 区域文化 浙江核心文化 志愿者服饰 形象塑造 

分 类 号：J043[艺术—艺术理论]