基于BOPPPS模型的文案类课程课堂教学改革——以浙江理工大学科技与艺术学院教学实践为例  

Classroom Teaching Reform of Copywriting Course Based on BOPPPS Model--Taking the Teaching Practice of Keyi College of Zhejiang Sci-Tech University as an Example

作　　者：吴丹[1] 赵江[2] WU DAN;ZHAO JIANG

机构地区：[1]浙江理工大学科技与艺术学院 [2]浙江财经大学

出　　处：《创意设计源》2020年第4期67-71,共5页Idea & Design

基　　金：2018年度绍兴市高等教育课堂教学改革项目“基于BOPPPS模型的文案类课程课堂教学改革”(项目编号:SXSKG2018076);2019年度教育部人文社科基金项目“大数据背景下定向广告投放和隐私保护的协同机制与策略”(项目编号:No.19YJC630225)阶段性成果。

摘　　要：将BOPPPS模型理论引入文案类课程教学,采用案例导入法、经典模拟法、体验-探究式教学等多种途径实现"教学做"一体化变革。在Bridge-in模块引入文案课程教学内容,吸引学生注意力并激发学习兴趣;Learning objective模块明确文案课程教学目标,通过学科竞赛实践提升学生学习效率;Pre-test模块,了解学生的知识基础,为后续教学做铺垫;Participatory learning模块,让学生参与教学,主动学习;Post-test模块让学生体验文案写作目标是否达成,以便及时反馈学习效果;Summary模块则是对文案课程的总结。最终通过模块化教学改革,学生的创意能力和文案驾驭能力均有显著提升。The BOPPPS model is used in the classroom teaching reform of copywriting courses in this study,and various teaching methods including case bridge-in method,classic simulation,and experience-exploratory teaching methods are used to obtain the systematic reformation of the integrity of teaching,learning and practice.In the Bridge-in module,the teaching contents of the copywriting course are brought in to attract the students’attention and stimulate their learning interests.The teaching objective in the copywriting course is determined in the learning objective module,and the students’learning efficiency can be greatly improved by the course competition.The Pre-test module is used to obtain the students’knowledge foundation,so as to serve for successive teaching.The participatory learning module is used for the students’initiative learning.In the post-test module,whether the writing objective of this curriculum is realized needs to be tested to feedback the learning effectiveness in time.The summary module is used for the summary of the copywriting course.Finally,students’creativity and copywriting control ability have been greatly enhanced with the reform of module teaching.

关 键 词：BOPPPS模型 文案课程 教学改革 主动学习 教学做 

分 类 号：G642[文化科学—高等教育学]