考虑消费者绿色偏好的竞争性闭环供应链生产决策研究  

A Research on Production Decision of Competitive Closed-loop Supply Chain Considering Consumers’Green Preference

作　　者：邢光军[1] 李云云 XING Guangjun;LI Yunyun(Modern Information Service Decision and Consulting Research Institute,Nanjing University of Posts and Telecommunications,Nanjing 210003,China;School of Management,Nanjing University of Posts and Telecommunications,Nanjing 210003,China)

机构地区：[1]南京邮电大学江苏现代信息服务业决策咨询研究基地,江苏南京210003 [2]南京邮电大学管理学院,江苏南京210003

出　　处：《工业工程》2020年第5期22-29,共8页Industrial Engineering Journal

基　　金：国家自然科学基金资助项目(71771126);江苏省社会科学基金资助项目(14HQ005);江苏省高校哲学社会科学重点研究基地开放课题资助项目(JDS213004);江苏现代信息服务业决策咨询研究基地开放课题资助项目(NYJD217009);南京邮电大学人文社会科学基金重点资助项目(NYS212015)。

摘　　要：在消费者对绿色产品存在偏好的背景下,针对由1个绿色产品制造商、1个普通产品制造商以及1个零售商构成的竞争性闭环供应链系统,分别确定了在合作博弈和非合作博弈情形下的最优定价和绿色度决策,并分析了消费者绿色偏好、绿色投资系数和制造商竞争强度对供应链产品选择和各节点企业利润的影响。研究表明,产品零售价、绿色度、供应链企业的利润均与消费者绿色偏好呈正相关而与绿色投资系数呈负相关。制造商的利润随竞争强度增大而减小,零售商的利润却随之增大,并且非合作博弈下绿色产品制造商的利润要高于普通产品制造商。此外,通过数值算例验证了结论。Considering consumers’preference for green products,a competitive closed-loop supply chain system is established,which consists of a green product manufacturer,a common product manufacturer,and a retailer.The optimal pricing and green level in the cooperative game and non-cooperative game are determined respectively,and the impact of consumers’green preference,green investment coefficient and manufacturers’competition intensity on the selection of products and the profit of each node enterprise is explored.The research shows that the retail price of products,green level,and profits of supply chain companies are positively correlated with consumer green preferences and negatively correlated with green investment factors.The profit of the manufacturer decreases with the increase of the competition intensity,and the profit of the retailer increases.The profit of the green product manufacturer in the non-cooperative game is higher than that of the common product manufacturer.In addition,the conclusions are verified by numerical examples.

关 键 词：闭环供应链 绿色偏好 绿色度 STACKELBERG博弈 竞争 

分 类 号：F274[经济管理—企业管理]