基于关系契约的冷链运营策略博弈分析  

A Game Analysis of Cold Chain Operation Strategy Based on Relationship Contract

作　　者：樊相宇[1] 刘智宝 武小平[1] FAN Xiangyu;LIU Zhibao;WU Xiaoping(School of Modern Post,Xi'an University of Posts and Telecommunications,Xi’an 710061,China;College of Economics and Management,Xi'an University of Posts and Telecommunications,Xi’an 710061,China)

机构地区：[1]西安邮电大学现代邮政学院,陕西西安710061 [2]西安邮电大学经济与管理学院,陕西西安710061

出　　处：《工业工程》2020年第5期30-35,45,共7页Industrial Engineering Journal

基　　金：陕西省自然科学基金资助项目(2019JM-369);陕西省教育厅自然科学基金资助项目(18JK0705);陕西省教育厅人文社科基金资助项目(18JK0690)。

摘　　要：针对冷链产品供应链各环节是否严格采取高质量冷链措施的问题,基于供应链成员间的关系契约,运用博弈论方法,构建了冷链供应商和分销商之间的纯战略博弈模型和混合战略博弈模型。通过对Nash均衡的求解分析发现,冷链企业采取高质量冷链措施的概率与冷链企业的冷链成本、监督成本、监督概率、赏罚力度等因素有关。最后,立足于企业长远发展,提出了冷链企业共同提升冷链服务质量的具体建议。Aiming at the problem whether high quality cold chain measures are strictly adopted in each link of the cold chain product supply chain,based on the relationship contract between the members of the supply chain,a pure strategic game model and a mixed strategic game model between the suppliers and distributors of the cold chain are constructed by using game theory.Through the solution and analysis of Nash equilibrium,it is found that the probability of adopting high quality cold chain measures in the cold chain enterprises is related to the probability of adopting high quality cold chain measures.The factors of cold chain cost,supervision cost,supervision probability,reward and punishment intensity are related to cold chain enterprises.Finally,based on the long-term development of enterprises,the concrete suggestions are put forward for cold chain enterprises to jointly improve the quality of cold chain service.

关 键 词：关系契约 冷链 博弈 

分 类 号：F272.3[经济管理—企业管理]