基于政府补贴的制造商利他型绿色供应链契约协调研究  

Research on Contract Coordination of Manufacturer Altruistic Green SupplyChain Based on Government Subsidy

作　　者：王永明[1] 矫雯娟 尹红丽[2] WANG Yongming;JIAO Wenjuan;YIN Hongli(Faculty of Management and Economics,Kunming University of Science and Technology,Kunming 650093,China;Faculty of Information,Yunnan Normal University,Kunming 650500,China)

机构地区：[1]昆明理工大学管理与经济学院,昆明650093 [2]云南师范大学信息学院,昆明650500

出　　处：《科技与经济》2020年第5期6-10,共5页Science & Technology and Economy

基　　金：国家自然科学基金项目——“基于演化博弈论融合方法的中国—东盟跨国农产品供应链网络优化设计与风险控制管理”(项目编号:71640028,项目负责人:尹红丽)成果之一;国家自然科学基金项目——“基于尖端博弈论的安全食品供应链控制理论与保障机制研究”(项目编号:71362030,项目负责人:尹红丽)成果之一。

摘　　要：以消费者具有绿色偏好和政府对绿色产品制造商进行补贴为背景,将制造商的利他偏好引入到绿色供应链中,分别建立了由制造商、零售商组成的完全自利型和制造商利他型绿色供应链模型,通过对模型中参数进行比较,探讨制造商利他偏好对供应链成员决策的影响,并进一步建立收益共享-成本共担契约进行协调。结果表明:绿色供应链中产品绿色度、价格、效用和社会福利等均受利他偏好系数的影响,且利他偏好对供应链整体效用产生的是积极效果;改进的收益共享契约协调后,供应链效用及社会福利都得到提升。In the context of the government's subsidies to green manufacturers and consumers'green preferences,the manufacturer's altruistic preferences were introduced into the green supply chain model;completely self-interested and manufacturer altruistic green supply chain models consisting of manufacturers and retailers were established.Through comparison of the parameters in the models,the influence of manufacturer altruistic preferences on supply chain member decision-making was explored,and revenue sharing-cost sharing contract was further established for coordination.The results show that the product greenness,price,effectiveness and social welfare in the green supply chain are all influenced by the altruistic preference coefficient,and the altruistic preference has a positive effect on the supply chain performance;after improved revenue sharing contract coordination,the effectiveness and social welfare of the supply chain are improved.

关 键 词：绿色供应链 利他偏好 政府补贴 契约协调 

分 类 号：F274[经济管理—企业管理]