中国功能饮料市场现状及发展趋势分析  

Analysis of the Market Situation and Development Trends ofFunctional Beverages in China

作　　者：师雯 李洲 SHI Wen;LI Zhou(Chengdu Jiawei Tiancheng Beverage Technology Research Institute,Chengdu Sichuan 610000,China)

机构地区：[1]成都市佳味添成饮料科技研究所,四川成都610000

出　　处：《食品与发酵科技》2020年第5期97-100,104,共5页Food and Fermentation Science & Technology

摘　　要：经过近30年的发展,我国功能饮料市场取得了巨大的进步,产品种类和品类不断增加,消费者认可度逐步提升,销售量迅速增长,具有非常良好的发展前景。本文结合功能饮料的发展历程、定义分类,介绍了我国功能饮料的品牌现状和行业发展趋势,并展望了未来国内功能饮料的产品开发趋势。After nearly 30 years of development,the functional beverage market has made great progress in China.The product categories and categories are constantly increasing,the consumer recognition is gradually improving,the sales volume is growing rapidly,and the functional beverage market has a very good development prospect.Combining the development process and definition classification of functional beverages,this paper introduces the brand status and the industry development trends of functional beverages in China,and looks forward to the product development trends of functional beverages in the future.

关 键 词：功能饮料 市场现状 发展趋势 

分 类 号：TS275.4[轻工技术与工程—农产品加工及贮藏工程]