微文化视阈下大学生创业教育接受倾向研究  

Research on the acceptance tendency of entrepreneurship education for college students from the perspective of micro-culture

作　　者：刘海滨[1] LIU Haibin(Institute of Employment and Entrepreneurship Education,Northeast Normal University,Changchun 130024,China)

机构地区：[1]东北师范大学就业创业教育研究院,吉林长春130024

出　　处：《创新与创业教育》2020年第5期1-9,共9页Journal of Innovation and Entrepreneurship Education

基　　金：国家社会科学基金教育学一般课题“高校创新创业教育生态系统建设问题研究”(BIA170164)。

摘　　要：微文化的迅速发展深刻影响和改变着大学生知识获取途径和行为方式,大学生创业教育工作者应该充分利用微文化的特征开展创业教育,进而提高教育有效性。其中,准确把握微文化视阈下大学生创业教育接受倾向是关键。研究发现,大学生创业教育接受倾向受文本特征、话语风格、发布机制和呈现形式四大类因素的影响。因此,微文化视阈下大学生创业教育文本载体要体量微、结构精、内容新,话语体系要富有吸引力、代入感、权威性,发布机制要择时机、低频次、高容量,呈现形式要以文为主、以图为辅,视频作为补充。The rapid development of micro-culture has profoundly influenced and changed the way of knowledge acquisition of college students.We can make full use of the characteristics of micro-culture to improve the effectiveness of entrepreneurship education for college students,and the key point of which is to accurately grasp the trend of education acceptance of college students under the perspective of micro-culture.The research shows that the acceptance tendency of entrepreneurship education for college students is influenced by four kinds of factors:text characteristics,discourse style,release mechanism and presentation form.Therefore,the text of entrepreneurship education carrier should be small in volume,fine in structure and new in content.The discourse system should be attractive,intrusive and authoritative,and the release mechanism should select a good time,and be of low frequency and high capacity.The form of presentation should be mainly text,with picture and video as supplements.

关 键 词：创业教育 微文化 接受倾向 

分 类 号：G40−059.9[文化科学—教育学原理]