新中国有声读物播读评价体系构建研究  

Research on the construction of the evaluation system of Chinese audiobook broadcasting

作　　者：曾志华[1] 卢彬[1] Zeng Zhihua;Lu Bin(Communication University of China,Beijing,110000)

机构地区：[1]中国传媒大学播音主持艺术学院

出　　处：《江西服装学院论丛》2020年第2期54-61,共8页Jiangxi Institute Of Fashion Technology

基　　金：文化部科技创新项目“基于新媒体背景下有声读物播读评价体系研究”(项目编号:2014KJCXXM01)的研究成果。

摘　　要：随着中国网民规模和互联网普及率这两大指标的快速攀升,以及智能移动终端技术的飞速发展,有声读物市场开始逐渐崛起:收听用户持续增长,市场规模日渐扩大。但是,与有声读物市场和空间快速发展的硬实力不匹配的是有声读物在生产制作与运营上的软实力远远没有跟上步伐。单就有声读物播读方面而言,就呈现出门槛过低、良莠不齐、乱像丛生的局面。据此,我们提出建立有声读物播读评价体系势在必行,迫在眉睫。同时我们认为,重视有声读物中有声语言的表达水准,力推有声读物播读评价体系的落地实施,既能重新认识声音符号在中国传统文化中的特别功能,也能在有声读物的生产领域催生更多的“好声音”并使之在国家文化发展的战略工程中助力。The audiobook market has begun to rise with the rapid rise of the two major indicators of the scale of Chinese netizens and Internet penetration and smart mobile terminal technology.Listening users continue to grow and the market size is gradually expanding.However,that the hard power of the audiobook market and the rapid development of space do not match is that the softpower of audiobooks in production and operation is far from keeping pace.As far as the reading of audiobooks is concerned,it presents a situation where the threshold is too low,the quality is uneven,and the situation is chaotic.Accordingly,we propose that the establishment of an evaluation system for the reading of audiobooks is imperative and urgent.At the same time,we believe that attaching importance to the expression level of audio language in audiobooks,and pushing the implementation of the audiobook reading evaluation system,can not only re-recognize the special function of audio symbols in traditional Chinese culture,but also promote more"good voices"in the production of audiobooks,which can help them in the strategic project of national cultural development.

关 键 词：有声读物 播读 评价指标 

分 类 号：G222.2[文化科学]