高铁动卧列车票价浮动收益贡献度分析  

Analysis on Profit Contribution Rate of Floating Ticket Price of High Speed EMU Sleeper Train

作　　者：甄蒙 ZHEN Meng(China Railway Beijing Group Co Ltd,Beijing 100860,China)

机构地区：[1]中国铁路北京局集团有限公司,北京100860

出　　处：《中国铁路》2020年第10期41-45,共5页China Railway

基　　金：中国国家铁路集团有限公司科技研究开发计划项目(2020F016)。

摘　　要：随着高铁动车组列车票价管理权限的放开,高铁动卧率先实行多级浮动票价管理体系,尝试以市场为导向的铁路运输企业自主定价票价管理模式,为铁路运输企业带来了显著效益提升。基于价格-需求理论,构建票价浮动策略对收益增长贡献度模型,并以具体的列车产品为例,进行票价浮动策略的收益增长贡献度实证测算,为票价浮动管理提供量化评价手段及决策技术支撑。With the devolution of pricing of high speed EMU train products,high speed EMU sleeper train takes the lead in implementing multi-level floating ticket price management system,trying out market-oriented ticket price management mode of independent pricing by railway transportation enterprises,which has brought them significant benefits.Based on the price demand theory,this paper constructs the model of profit contribution rate of floating ticket price strategy.Taking specific train products as an example,the paper calculates the profit contribution rate of floating ticket price strategy to verify the model,providing method for quantitative evaluation and technical support for decision-making in floating ticket price management.

关 键 词：高铁动卧 票价浮动 客流 需求 收益贡献度 

分 类 号：U293[交通运输工程—交通运输规划与管理] F530.52[交通运输工程—道路与铁道工程]